Letterbox Marketing - How to Plan the Most Effective Campaign for Your Business

Recent research from the British Marketing Survey shows that letterbox or door drop marketing has a response rate superior to TV, e-mail, web advertising, local radio and newspapers. In research during 2010, 90% of respondents noticed door drops (next highest TV at 65%) and 6.5% responded (next highest TV and web at 4%). So how do you plan the right door drop for your business? 1. Think about - who is most likely to want or need your service (a wide range of people or specific type(s), where they live or work (ie households nearest to your shop? More affluent homes and suburbs? Local businesses?) and the most persuasive sales message for your leaflet or brochure. 2. Use a reputable firm - always use a door drop practitioner who is a member of the Direct Marketing Association (DMA). DMA practitioners agree to abide by a Code of Practice and are vetted to ensure that they have the necessary equipment and resources to undertake campaigns. Ask for references. 3. Use the firm's experience - most good companies will be happy to offer advice as well access to their planning tools 4. Agree where and when - make sure you receive a delivery plan and that the start and end dates are agreed in advance 5. Doormat impact - There is no point investing hard earned cash on a leaflet that fails to grab attention . Employ a designer who has a track record in designing persuasive sales material which promotes your business. You should aim for strong positive image and clear call to action for the customer. If you don't know a good designer, your letterbox company can advise or they may offer a 'One Stop Shop' - planning, design, printing and delivery all included. 6. Measure response - if possible have a dedicated number or e-mail address on your leaflet so you can identify and measure the source of enquiries. Otherwise, ask each enquiry how they came to contact you and build up a picture. We hope this helps, but to find our more call London Letterbox Marketing on 0208 940 0666 or contact us on sales@londonletterboxmarketing.co.uk