The recent launch of the 'Start Up Britain' campaign saw the Prime Minister herald 'the decade of enterprise'. That is encouraging news for business, but that still leaves a lot of hard work - making products and services customers want, managing staff and resources, effective marketing and sales. For most small and local business, customers live within 2 miles of their location. The web and social media are great marketing tools, but what is the point of reaching customers 50 or 5,000 miles away? With letterbox marketing in London or across UK, you can door drop to the street next to your shop or to target boroughs around your office. Recent figures published in Marketing Week show that unaddressed mail marketing is actually growing - and fast. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010. The prime reason for this - as in the recession in the 1990s - is that unaddressed mail is one of the most affordable and effective forms of marketing available - especially to Small and Medium Enterprises. If you are a small business wanting to target consumers by demographic in London or anywhere in the UK why not give us a call for an informal discussion? To find our more call London Letterbox Marketing on 0208 940 0666 or contact us on mailto:Sales@londonletterbox.co.uk
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